Jimmy Newman - Copy Edit

15FebFebruary 24, 2021

Unique Marketing Tactics Combined With SEO

While websites and SEO are a huge part of the digital marketing world for your business, there are other outside-of-the-box marketing tactics that not only work but offer a great ROI. What exactly are these tactics I am talking about? Introducing commercial vehicle wraps. These expertly installed vinyl wraps for your business vehicle or fleet of vehicles have hit the marketing world and are proving to not only be one of the best marketing tactics but also offer one of the best ROIs when it comes to marketing and ad spend. Now you are probably wondering why these car wraps are so great when it comes to promoting and advertising your business.

Benefits of A Commercial Vehicle Wrap

There are so many benefits when it comes to advertising with a commercial vehicle wrap. Not only are you able to utilize custom graphics, pre-existing graphics like your business logo, as well as lettering and colors to help promote your brand. In fact, a vinyl wrap for your business vehicle is essentially like a mobile billboard for your business. Not only are you able to solidify your brand identity & awareness you also reach a wider demographic of potential clients/customers because you are advertising your business wherever you may go. Another great benefit of a car wrap for marketing purposes is that they are a one-time marketing investment that is beneficial for years to come! Other benefits of a vinyl wrap include:

100% Removable
Offers Additional Vehicle Protection
Ease of Vehicle Maintenance
Doesn’t Harm Original Paint
Ability to Add Custom Graphics, Colors & Textures
Showcase Your Brand Identity
Create Brand Awareness
Reach A Wider Demographic & Audience
Offers Great ROI on Marketing & Ad Spend

If you are looking for a great way to brand, promote and market your business along with your website and SEO strategy, a commercial vinyl wrap may just be right for you. It is also important to note that should you choose to utilize a car wrap for your vehicle or fleet of vehicles it is always best to work with a reputable and trustworthy vinyl wrap installation expert. And keep in mind you always get what you pay for. If you are choosing to invest in your business with a commercial vehicle wrap make sure that only the highest quality of materials are used along with certified and expert installation. A vehicle vinyl wrap can last for years to come when installed and taken care of properly. Should you have any questions regarding a vinyl wrap for your business vehicle it is also highly advised that you speak with an expert vinyl wrap service near you. It just might be one of the best marketing and advertising tactics you have ever employed for your business. But no matter how great it is for marketing/ad purposes don’t forget about the SEO needed on your website as well! In fact, the proper SEO of your website coupled with a vehicle vinyl wrap may just be the marketing powerhouse you have been looking for!

The Difference Between Copywriting for SEO & SEO Editing

26Dec

By Jimmy Newman

The Difference Between Copywriting for SEO & SEO Editing

The difference between optimizing an existing page and creating original SEO content tends to spark a debate that needs to be understood and analysed. People need to look into these aspects and figure out the many features that it brings to the table. With rewriting or editing being the two main aspects, one needs to consider the differences and then move along to make the most of it. So if you have also been confused with the same, the following set of points will clear things out for the better.

Original Content & Key Phrase Editing

Writing original content and editing the same creates a line of difference that needs to be considered in this regard. With original content, the writer conducts key phrase research and looks at the results to gain a better understanding of it. With these results, the writer will also have to work on new content and build things from scratch.

On the other hand, key phrase editing refers to on-page optimization and involves the main task of editing. The basic technique is to add keywords and upgrade the text to suit a better format. As a result, the writer will not start things from scratch and will only be optimizing the content to suit top demands and requirements.

Important Factors

While both these tasks seem to be ideal, there are a few factors that you need to consider before choosing one from the lot. For example, if your page is quite essential for the sales process, it is best to write original content and rewrite the whole process. By doing so, you can also expect to receive better conversions and move ahead to accomplish your goals and objectives.

But when it comes to editing, the main factors that you need to look into are the bounce rate, sales, and how people have received the content. If the bounce rate is relatively low, if the sales process is not important, and if people have preferred the content you have put out, it is best to edit the article and not rewrite the same.

In this manner, you expect to receive the right kind of results that take you closer to the output you expect to receive. So look into these factors and understand the impact that it creates for both these tasks and how different they stand to be.

Conclusion

While it is not ideal for picking one from these tasks on the basis of imaginary points, it is apt to do with factors and proper definition. So under the content of this article and explore the basis on which it helps you make a decision that is meant for all the right reasons.

SEO Copywriting Tips on Writing the Best Content for Ranking

26Dec

By Jimmy Newman

SEO Copywriting Tips on Writing the Best Content for Ranking

Writing content for the purpose of ranking is one among the main reasons why people write content in the first place. With a better rank, the process tends to be complete, and everyone can look forward to achieving their goals and objectives. So how do we get started on this front and move along to achieve the things that we want to achieve? Well, the process is simple if you follow the right tips. So go ahead and read the following set of tips to get started on the right note.

1. Choosing Keywords

Keywords are the primary source of optimization, and without the same, one cannot move forward to get it going in the right direction. So while choosing keywords, you need not look beyond your company and other similar aspects. For example, consider your buyer persona and try to form a strategy that suits their requirements. While this strategy should also include your goals, it needs to largely revolve around your buyers and look towards their demands and needs.

By doing so, you can stand to frame the ideal set of keywords and move along the process in a manner that makes sense. So the first tip for SEO copywriting is to choose keywords based on your target audience.

2. Optimizing Headers and Images

Optimizing your headers and images brings a lot of benefits, and you need to understand the significance of the same. By doing so, one can move ahead to frame the perfect content and complete your strategy with the things you require. Since website visitors need to be showered with the best experience, you should look towards providing the same, and features like headers and images are all a part of the mix.

So never leave anything out and learn more about the process of optimization as it comes along with benefits.

3. The Importance of Internal Links

Internal links are more like a source of value, and their significance should never be disregarded. But you cannot just add any link on the basis of promotion and forget about the same. There needs to be a proper reason, and your aim with the link should be clear. You need to consider the relation of the content and the link and then figure out why it needs to be there. In this manner, your links will make sense, and viewers will feel the genuine need to explore the same.

As a result, understanding the content and looking into the same from the visitor’s perspective is crucial to get it all going in the right direction. Hence, explore these tips and try to elaborate on the meaning that it stands to provide.