The Difference Between Copywriting for SEO & SEO Editing

The Difference Between Copywriting for SEO & SEO Editing

The difference between optimizing an existing page and creating original SEO content tends to spark a debate that needs to be understood and analysed. People need to look into these aspects and figure out the many features that it brings to the table. With rewriting or editing being the two main aspects, one needs to consider the differences and then move along to make the most of it. So if you have also been confused with the same, the following set of points will clear things out for the better.

Original Content & Key Phrase Editing

Key Phrase Editing

Writing original content and editing the same creates a line of difference that needs to be considered in this regard. With original content, the writer conducts key phrase research and looks at the results to gain a better understanding of it. With these results, the writer will also have to work on new content and build things from scratch.

On the other hand, key phrase editing refers to on-page optimization and involves the main task of editing. The basic technique is to add keywords and upgrade the text to suit a better format. As a result, the writer will not start things from scratch and will only be optimizing the content to suit top demands and requirements.

Important Factors

While both these tasks seem to be ideal, there are a few factors that you need to consider before choosing one from the lot. For example, if your page is quite essential for the sales process, it is best to write original content and rewrite the whole process. By doing so, you can also expect to receive better conversions and move ahead to accomplish your goals and objectives.

But when it comes to editing, the main factors that you need to look into are the bounce rate, sales, and how people have received the content. If the bounce rate is relatively low, if the sales process is not important, and if people have preferred the content you have put out, it is best to edit the article and not rewrite the same.

Important Factors

In this manner, you expect to receive the right kind of results that take you closer to the output you expect to receive. So look into these factors and understand the impact that it creates for both these tasks and how different they stand to be.


While it is not ideal for picking one from these tasks on the basis of imaginary points, it is apt to do with factors and proper definition. So under the content of this article and explore the basis on which it helps you make a decision that is meant for all the right reasons.

SEO Copywriting Tips on Writing the Best Content for Ranking

SEO Copywriting Tips on Writing the Best Content for Ranking

Writing content for the purpose of ranking is one among the main reasons why people write content in the first place. With a better rank, the process tends to be complete, and everyone can look forward to achieving their goals and objectives. So how do we get started on this front and move along to achieve the things that we want to achieve? Well, the process is simple if you follow the right tips. So go ahead and read the following set of tips to get started on the right note.

1. Choosing Keywords


Keywords are the primary source of optimization, and without the same, one cannot move forward to get it going in the right direction. So while choosing keywords, you need not look beyond your company and other similar aspects. For example, consider your buyer persona and try to form a strategy that suits their requirements. While this strategy should also include your goals, it needs to largely revolve around your buyers and look towards their demands and needs.

By doing so, you can stand to frame the ideal set of keywords and move along the process in a manner that makes sense. So the first tip for SEO copywriting is to choose keywords based on your target audience.

2. Optimizing Headers and Images

Optimizing Headers and Images

Optimizing your headers and images brings a lot of benefits, and you need to understand the significance of the same. By doing so, one can move ahead to frame the perfect content and complete your strategy with the things you require. Since website visitors need to be showered with the best experience, you should look towards providing the same, and features like headers and images are all a part of the mix.

So never leave anything out and learn more about the process of optimization as it comes along with benefits.

3. The Importance of Internal Links

Internal links are more like a source of value, and their significance should never be disregarded. But you cannot just add any link on the basis of promotion and forget about the same. There needs to be a proper reason, and your aim with the link should be clear. You need to consider the relation of the content and the link and then figure out why it needs to be there. In this manner, your links will make sense, and viewers will feel the genuine need to explore the same.

Internal Links

As a result, understanding the content and looking into the same from the visitor’s perspective is crucial to get it all going in the right direction. Hence, explore these tips and try to elaborate on the meaning that it stands to provide.